BEVERLY FOOTMAN, sports marketing & partnerships

With over 25 years of leadership experience in both the private and public sectors, Beverly is a strategic and results-driven professional specializing in sports marketing, sponsorships, and player/brand development. Beverly’s extensive background in logistics and operations management is complemented by a deep passion for driving growth through creative marketing strategies and relationship-building. Her career is defined by a blend of innovative problem-solving, operational efficiency, and a commitment to achieving measurable business results.

An Oxnard, CA native and U.S. Air Force veteran, Beverly’s leadership journey has spanned deployments and assignments worldwide. Her career in marketing has been shaped by her ability to understand the core dynamics of branding, customer engagement, and sponsorship management. She holds a Master of Business Administration in Marketing from the University of La Verne, California, and a Bachelor of Fine Arts in Photography from the Academy of Art University, San Francisco. This unique combination of technical expertise and creative insight allows Beverly to craft compelling narratives that resonate with both sponsors and audiences.

Beverly has successfully applied her marketing expertise on numerous projects, particularly in the sports and non-profit sectors. As the 2021 President and Marketing Director of the Oxnard Knights Youth Football and Cheer Organization, she was instrumental in significantly boosting brand visibility and fostering community engagement during a critical period of recovery from the COVID-19 pandemic. Her leadership was key in navigating the challenges of uncertainty and economic hardship, ensuring the organization's resilience and growth in a time of profound change. Her efforts led to significant growth in program participation and long-term financial stability for the organization. Beverly also advocates for Merging Vets and Players (MVP), where she helps create strategic partnerships and build awareness for mental health and suicide prevention programs aimed at supporting veterans and former professional athletes.

Her expertise in business marketing has made Beverly a valuable asset to both for-profit and non-profit organizations, where her contributions have directly enhanced brand awareness, ROI, and long-term growth. Beverly's leadership extends beyond the workplace—she is a dedicated mentor and advocate for youth development, combining her passion for sports with a commitment to educational equity and the personal growth of young athletes.

Whether driving sponsorship revenue, building brand partnerships, or amplifying community engagement, Beverly’s strategic & “big picture” mindset, commitment to excellence, and focus on long-term success make her a powerhouse in sports marketing and sponsorships.